How to Build an Effective Marketing Schedule (Includes Template)

How to Build an Effective Marketing Schedule (Includes Template) You may believe that spending time getting organized takes time away from getting work done. Variations on this thought are sometimes common among creatives who pride themselves on thriving under chaotic conditions, or just aren’t inclined toward getting organized. The thinking goes that if one focuses on the work itself, everything else can be set aside, and things will somehow work out. This is a dangerous belief. Failing to get organized leads to inefficiency, which leads to less productivity and ultimately less effective work. In fact, according to a survey, marketers who are organized are 397% more likely to report being successful. According to that same survey, only 14% of respondents considered themselves Very Organized. An additional 51% say they’re Somewhat Organized, which is encouraging, yet suggests room for improvement. But, how can marketing teams actually begin getting organized? Developing a clear marketing schedule for projects and campaigns is a good start. This can mean planning everything around a calendar, some sort of list, a kanban board, or whatever format helps your team work best (and as an aside, supports visualizing your work in all three of these ways). In this post, you’ll learn: What goes into scheduling projects. From determining resource availability to actually managing the work. How to get your team on board with process change and getting organized. In case not everyone is willing to buy in right away, or abandon old ways of working. An effective way to plan and manage everything on your schedule. A step-by-step process for putting this advice into practice. Plus, you’ll find a downloadable template to help you get started. What Do We Mean By Marketing Schedule? In simplest terms, a marketing schedule can be anything thats used to track the following: Projects and campaigns your team will work on. Which team members will be responsible for each one. The deadlines and ship dates for deliverables. Plus, it can also include any other information your team might find useful. This may vary depending on what you’re working on. Our template included in this post, then, is intended to be flexible in order to suit your own organizational needs. There are a lot of reasons to use a schedule for all your content, too. Here’s a short list: Stress less. Working without a clear strategy sucks. It leaves team members frantically scrambling to produce directionless content at the last minute. Ultimately, this leaves everyone feeling exasperated and undermines success. Work more efficiently. When you don’t have to think about what you’re going to do in a day, you’re mentally free to focus on what matters. That leads to getting more done in less time. Increasing transparency across your team. Not knowing what the rest of your team is working on can lead to misunderstandings and frustration. Laying out all your projects in one shared space makes it easier for everyone to see what everyone else is doing (and plan projects accordingly). Its important to note were not talking about a public schedule of marketing events (like an event calendar, or something to that effect). Some Tools to Consider Before You Start Whether youre looking for a tool, a scheduling process, or both, youll need capable software to do this right. And there are lots of different options available with different strengths and features to consider. Here are some different types that are out there: Paper Planners: These are great for keeping personal notes and projects. For marketing teams though, they may not be ideal. Spreadsheets:  Theyre not great, but theyre (mostly) free and theyre better than nothing. This is often where marketing teams will start. Dedicated software: Marketing organization software like or other general-purpose project management tools are the premium route. Make Things Easy With This Downloadable Template If you dont have the budget for paid tools, or dont want to build your own spreadsheet, you can use this template to get up and running right away. This post will explain how to use its different fields to map out a complete marketing schedule (and for when youre ready to upgrade, itll also walk through how to use for this purpose). Step 1: Determine Projects to Place on Your Schedule So, you've decided you’re ready to build out a complete marketing schedule for your content. The first thing you’ll need to do is figure out which projects need to go on your schedule. Start by listing out all your recurring project types. Possible content types could include: Blog posts Design projects Videos Podcasts Email newsletters Essentially, what we want to first establish is which recurring types of content do you know you’ll create regularly on an ongoing basis. Once you have this figured out, start planning out the specific ideas for each content type you’ll create. This means developing a list of specific titles and working headlines for each piece. Fill Your Schedule With an Effective Brainstorming Process We’re big believers in group brainstorming here at . If you don’t have any specific ideas for content lined up yet, this quick process may help you change that. Here’s how our 30-minute three-step brainstorming process works: Have everyone on your team spend 10 minutes writing down ideas. Don’t worry if they’re good or not. Just get them down on paper. Then, spend 10 minutes reading those ideas aloud, and have everyone score them silently. Use a three-point scale, where three’s are the best ideas you absolutely need to create, two’s are average ideas that need work, and one’s are duds to be tossed out. Expect to see a mix of ideas that fall into all three buckets. Last, spend ten minutes discussing every idea that everyone agreed was a three. From these, choose the ideas you’ll actually execute on. Depending on how much content you typically produce, you can expect to generate a month’s worth of ideas this way (that’s typically the result we get, but your results may vary). Once you have a list of awesome ideas, hold onto them. These are the content pieces you’ll use to kick off your organized marketing schedule. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Assign Projects to Team Members Next, determine who will be creating each piece of content on your schedule. This means including everyone involved in seeing each project through from ideation to completion. Possible team members could include: Writers Designers Programmers Project Managers And anyone else involved Recommended Reading: How to Boost a Marketing Workflow Process That Will Reduce Work By 30-50% Establish a Color-Coding Scheme Color-coding your schedule makes it easier to tell projects apart at a glance. Assign one color to each type of project. For example, all your blog posts might be green, while videos could be orange, and so on. Alternatively, you might also want to color-code projects based on the teams or individuals they’re assigned to. Tip: If you’re using , you can use Custom Color Labels to color-code everything on your calendar: Step 2: Determine the Steps Required to Complete Each Project If you have recurring project types you create on a regular basis, odds are you have pre-defined workflows for each project. If you don’t, it’s time to consider documenting checklists you can use to make sure every project on your schedule is completed thoroughly. This helps prevent wasting time to fix errors later and enables teams to work more efficiently and effectively. Get out a text editor and lay out your steps like this: Step 1: [INSERT STEP] Step 2: [INSERT STEP] Step 3: [INSERT STEP] For a blog post, a hypothetical checklist might look like this: Step 1: Find a target keyword Step 2: Write 20 headline options Step 3: Craft an outline Step 4: Write your post Step 5: Proofread /  edit Step 6: Schedule publish date Simple stuff. To build your own checklists, ask yourself: Which steps do we usually follow to complete this task? Are there steps we could consider adding, to make this process more effective? Are there unnecessary steps we should remove to increase efficiency? If you’ve never thought about this in detail before, you might discover you’re either missing key steps in your processes, or are wasting time on things you can eliminate. Either way, you can easily boost your productivity this way. Tip: If you’re using , you can easily build reusable checklists called Task Templates: Why Are Checklists Important? Checklists are essential for making your marketing schedule more useful. Planning projects ahead of time loses its value if those projects aren’t completed properly. Plus, if part of our goal is to increase efficiency and effectiveness, ensuring steps aren’t missed is crucial. For more insight into the power of checklists, watch this video of Atul Gawande, author of The Checklist Manifesto: Recommended Reading: The Ultimate Marketing Campaign Checklist That Will Get You Proactive The Best Content Marketing Checklist to Make You More Successful How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist How to Write Amazing Posts With This Blog Writing Checklist Step 3: Place Projects on Your Marketing Schedule Now that you’ve got all your ducks in a row, it’s time to start dropping your content onto your marketing schedule. Set (Realistic) Deadlines Every project should have a clear and realistic deadline. But, how do you determine what a realistic deadline looks like? There’s a data-backed solution to help you figure out. Start by roughly estimating the amount of time it usually takes you to complete a certain type of task or project. Set your first deadline accordingly. Then, track your actual time spent working on those types of projects over time. Set realistic deadlines by tracking the actual time it takes to complete projects.You can do this by creating a time-tracking spreadsheet (like this simple free Google Drive spreadsheet) and a timer. You can either use a timer on your phone  or the free desktop timer app Timer-Tab.com: Eventually, you’ll start to see a pattern. Once you have about ten completed projects on your time sheet, calculate the average time it took to get from start to finish. You’ll now have a clear idea of how long a project should typically take. Set Up Deadline Alerts What happens if you forget to check your schedule and blow a deadline? Odds are, your boss will look something like this: And you’ll feel something like this: Avoid catastrophe! Use Google Calendar to set up an alert for each deadline. That way, you’ll get an email reminder to make sure you don’t forget. Start by clicking a time on your Google Calendar and give your project a name: Then, click Edit Event to control how frequently you receive reminders. Adjust to your own preference: Now, you won’t have an excuse for blowing that deadline.  If you’re a user, you’ll receive email and in-app notifications to show you when deadlines are approaching. They're all visible upon logging in on your dashboard as well:Now, Finally, Let’s Add Your Projects to Your Marketing Schedule If you haven’t done so yet, download the marketing schedule template included in this blog post. Then, click the Marketing Schedule tab in the lower left: Here’s what you’ll see in there: At first, you’ll see a ton of columns. Let’s break down what each one is for: Title. Self-explanatory. This is your headline. Article Type: For a blog post or article, list the article type. Ex: How-To, News Announcement, etc. Image Type: If your post will include an infographic, image gallery, or other design-intensive graphic, list it here. Deadline: If it’s not done by this date, there had better be a good reason. Step In Process: Update your progress here. Ex: Ideation, Writing, Design, Editing, etc. Subject Matter Expert: If you’re depending on an internal subject matter expert to support and review your content for factual accuracy, include their name here. Designer: Who’s creating your graphics† Author: Who’s writing your content? Notes: Keep miscellaneous notes about your project here. In Edit Folder?: If this content is ready for editing, denote that in this column. That’s it. You can start by filling in the Title field, and then updating your progress as you move along. Next, let’s look under the Workflows tab: Here’s what you’ll see next: To complete this tab, edit the Project Type to reflect the types of content you create (blog posts, social campaigns, videos, etc). Then, fill in each field accordingly: Steps: List out each step to complete that project type. Hours: Include how much time each step should take (on average). Explanation: Write out a short description of what each step entails. This will help you keep each project you create consistently on track. Here's how to keep every content marketing project you create on trackUsing Your Marketing Schedule Template Now you know how to get your spreadsheet set up. The next step is to actually use it. Follow these steps to get the most out of it. Color-Code! This sounds like a simple step, but it makes a big help when you want to look at your schedule and see what’s up fast. Use the Color Key section of your template to keep track of which colors you’re associating with which projects or team members: Decide Who Will Own Your Schedule There are a few approaches you can take here. You can either have everyone on your team add their own projects, or have one person in charge of adding updates and maintaining the document. There’s also a third option, where team leads can manage projects for their respective staff. Stay Consistent By Making Organization a Habit Tools only work as well as your ability to use them. Make it a habit to look at your schedule every day. Once you get into a routine of using a planning schedule, working productively will become something you just do, without having to think about it. In order to build a habit successfully, it helps to understand how habits are developed. According to Duhigg, studies show that repeating processes enough times literally causes your brain to require less effort to complete that same task. To get yourself to keep doing that task, you’ll need to develop a cue to spark that action. This could be sitting down at your desk first thing in the morning, or maybe pouring that first cup of coffee for the day. If you do something at the same time every day, or have something to cue the habitual response in your brain to perform that action (like getting coffee), you’ll start doing it without thinking about it. Eventually, it’ll become a routine, and you’ll feel good about being organized. Your brain will then want to keep those positive vibes flowing, and so you’ll feel a sense of reward each time you use your schedule. And, as author Charles Duhigg says in his book, The Power of Habit: â€Å"Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the other team to react. They follow the habits they’ve learned.† So, be a champion. Use your marketing schedule. 'Champions don’t do extraordinary things. They do ordinary things ... too fast for the other team...Scheduling Projects and Campaigns with is an extremely feature-rich marketing organization software suite for marketing teams. Part of that suite is the Marketing Calendar, which allows teams to plan, organize, and schedule every project on one calendar: Now Plan Some Projects on Your Schedule Now you’ve got everything you need to keep all your content and marketing projects planned and organized. That means you’ll be able to: Work with less stress. Hit all your deadlines consistently. Be a marketing rock star. Sound good? Then stop wasting time and get started!

Exigir Conjugation in Spanish, Translation, and Examples

Exigir Conjugation in Spanish, Translation, and Examples The Spanish verb exigir means to demand or to require. It is a regular -ir verb, so it is conjugated like the verbs vivir and subir. In this article you can find exigir conjugations in the present, past and future indicative, the present and past subjunctive, the imperative, and other verb forms. When conjugating exigir, you must be careful with a spelling change that occurs whenever the g would be followed by an o or an a. The g in exigir makes a soft sound (like the English h sound), but in front of the vowels o, a or u it makes a hard g sound (like the English g in gate). Therefore, to maintain the soft g sound, the letter g changes to a j. For example, conjugations like exijo and exija use the letter j instead of g. Exigir Present Indicative In the present indicative tense, the spelling change g to j occurs only in the first person singular conjugation (yo). Yo exijo I demand Yo exijo respeto. Tà º exiges You demand Tà º exiges mucho de tus hijos. Usted/à ©l/ella exige You/he/she demands Ella exige muchas cosas de su novio. Nosotros exigimos We demand Nosotros exigimos libertad de expresià ³n. Vosotros exigà ­s You demand Vosotros exigà ­s muchas horas de trabajo. Ustedes/ellos/ellas exigen You/they demand Ellos exigen la renuncia del presidente. Exigir Preterite Indicative In the preterite tense there is no spelling change. The preterit is one of two past tenses in Spanish, and it is used to talk about completed actions in the past. Yo exigà ­ I demanded Yo exigà ­ respeto. Tà º exigiste You demanded Tà º exigiste mucho de tus hijos. Usted/à ©l/ella exigià ³ You/he/she demanded Ella exigià ³ muchas cosas de su novio. Nosotros exigimos We demanded Nosotros exigimos libertad de expresià ³n. Vosotros exigisteis You demanded Vosotros exigisteis muchas horas de trabajo. Ustedes/ellos/ellas exigieron You/they demanded Ellos exigieron la renuncia del presidente. Exigir Imperfect Indicative The imperfect tense is used to talk about habitual or ongoing actions in the past. It is conjugated using the stem exig- plus the imperfect ending for -er verbs (à ­a, à ­as, à ­a, à ­amos, à ­ais, à ­an). The imperfect can be translated as was demanding or used to demand. Yo exigà ­a I used to demand Yo exigà ­a respeto. Tà º exigà ­as You used to demand Tà º exigà ­as mucho de tus hijos. Usted/à ©l/ella exigà ­a You/he/she used to demand Ella exigà ­a muchas cosas de su novio. Nosotros exigà ­amos We used to demand Nosotros exigà ­amos libertad de expresià ³n. Vosotros exigà ­ais You used to demand Vosotros exigà ­ais muchas horas de trabajo. Ustedes/ellos/ellas exigà ­an You/they used to demand Ellos exigà ­an la renuncia del presidente. Exigir Future Indicative The future tense is conjugated by using the infinitive form exigir, and adding the future tense endings (à ©, s, , emos, à ©is, n). Yo exigirà © I will demand Yo exigirà ©respeto. Tà º exigirs You will demand Tà º exigirs mucho de tus hijos. Usted/à ©l/ella exigir You/he/she will demand Ella exigir muchas cosas de su novio. Nosotros exigiremos We will demand Nosotros exigiremoslibertad de expresià ³n. Vosotros exigirà ©is You will demand Vosotros exigirà ©is muchas horas de trabajo. Ustedes/ellos/ellas exigirn You/they will demand Ellos exigirn la renuncia del presidente. Exigir PeriphrasticFuture Indicative To form the periphrastic future you need the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive exigir. Yo voy a exigir I am going to demand Yo voya exigir respeto. Tà º vasa exigir You aregoing todemand Tà º vasa exigir mucho de tus hijos. Usted/à ©l/ella vaa exigir You/he/she isgoing todemand Ella vaa exigir muchas cosas de su novio. Nosotros vamosa exigir We aregoing todemand Nosotros vamosa exigir libertad de expresià ³n. Vosotros vaisa exigir You aregoing todemand Vosotros vaisa exigir muchas horas de trabajo. Ustedes/ellos/ellas vana exigir You/they aregoing todemand Ellos vana exigir la renuncia del presidente. Exigir Present Progressive/Gerund Form The gerund or present participle in Spanish is formed with the ending -ando (for -ar verbs) or -iendo (for -er and -ir verbs). Present Progressive of Exigir est exigiendo Is demanding Ella est exigiendo muchas cosas de su novio. Exigir Past Participle The past participle for regular ir verbs is formed with the ending -ido. It can be used as an adjective or to form compound tenses such as the present perfect. Present Perfect of Exigir ha exigido Has demanded Ella ha exigido muchas cosas de su novio. Exigir Conditional Indicative The conditional tense is used to talk about possibilities. In English it is usually expressed as would verb. Yo exigirà ­a I would demand Yo exigirà ­arespeto. Tà º exigirà ­as You would demand Tà º exigirà ­as mucho de tus hijos. Usted/à ©l/ella exigirà ­a You/he/she would demand Ella exigirà ­a muchas cosas de su novio. Nosotros exigirà ­amos We would demand Nosotros exigirà ­amoslibertad de expresià ³n. Vosotros exigirà ­ais You would demand Vosotros exigirà ­ais muchas horas de trabajo. Ustedes/ellos/ellas exigirà ­an You/they would demand Ellos exigirà ­an la renuncia del presidente. Exigir Present Subjunctive In the present subjunctive, the spelling change g to j occurs in all of the conjugations, since the endings of this verb tense contain the vowel a. Que yo exija That I demand Mam espera que yo exija respeto. Que tà º exijas That you demand El abuelo quiere que tà º exijas mucho de tus hijos. Que usted/à ©l/ella exija That you/he/she demand La amiga sugiere que ella exija muchas cosas de su novio. Que nosotros exijamos That we demand El periodista pide que nosotros exijamos libertad de expresià ³n. Que vosotros exijis That you demand El jefe sugiere que vosotros exijis muchas horas de trabajo. Que ustedes/ellos/ellas exijan That you/they demand La gente espera que ellos exijan la renuncia del presidente. Exigir Imperfect Subjunctive To conjugate the imperfect subjunctive you need to start with the third person plural conjugation (ellos, ellas, ustedes), in the preterite tense (exigieron) remove the on, and then add the appropriate ending (a, as, a, amos, ais, an). There are two options for conjugating the imperfect subjunctive. Option 1 Que yo exigiera That I demanded Mam esperaba que yo exigiera respeto. Que tà º exigieras That you demanded El abuelo querà ­a que tà º exigieras mucho de tus hijos. Que usted/à ©l/ella exigiera That you/he/she demanded La amiga sugerà ­a que ella exigiera muchas cosas de su novio. Que nosotros exigià ©ramos That we demanded El periodista pedà ­a que nosotros exigià ©ramos libertad de expresià ³n. Que vosotros exigierais That you demanded El jefe sugerà ­a que vosotros exigierais muchas horas de trabajo. Que ustedes/ellos/ellas exigieran That you/they demanded La gente esperaba que ellos exigieran la renuncia del presidente. Option 2 Que yo exigiese That I demanded Mam esperaba que yo exigiese respeto. Que tà º exigieses That you demanded El abuelo querà ­a que tà º exigieses mucho de tus hijos. Que usted/à ©l/ella exigiese That you/he/she demanded La amiga sugerà ­a que ella exigiese muchas cosas de su novio. Que nosotros exigià ©semos That we demanded El periodista pedà ­a que nosotros exigià ©semos libertad de expresià ³n. Que vosotros exigieseis That you demanded El jefe sugerà ­a que vosotros exigieseis muchas horas de trabajo. Que ustedes/ellos/ellas exigiesen That you/they demanded La gente esperaba que ellos exigiesen la renuncia del presidente. Exigir Imperative The imperative mood is used to give direct orders or commands. In the tables below you can see both the positive and negative commands. Several of these conjugations have the spelling change g to j. Positive Commands Tà º exige Demand!  ¡Exige mucho de tus hijos! Usted exija Demand!  ¡Exija muchas cosas de su novio! Nosotros exijamos Let's demand!  ¡Exijamos libertad de expresià ³n! Vosotros exigid Demand!  ¡Exigid muchas horas de trabajo! Ustedes exijan Demand!  ¡Exijan la renuncia del presidente! Negative Commands Tà º no exijas Don't demand!  ¡No exijas mucho de tus hijos! Usted no exija Don't demand!  ¡No exija muchas cosas de su novio! Nosotros no exijamos Let's not demand!  ¡No exijamos libertad de expresià ³n! Vosotros no exijis Don't demand!  ¡No exijis muchas horas de trabajo! Ustedes no exijan Don't demand!  ¡No exijan la renuncia del presidente!

What is the role of the state in your life in society Assignment

What is the role of the state in your life in society - Assignment Example tutions that govern a society, including the government, government bureaucracy, the judiciary, the armed forces and so on† (Henslin, Possamai and Possamai-Inesedy 2011, p.358). Even in a sociological approach, the role of state can be seen and understood in many ways like the Marxian approach that views state as a tool of oppression of the capitalist class, and the â€Å"state autonomy perspective† where the state is understood to have a role to safeguard its citizens within the economic and social limitations that it is bound to have (Henslin, Possamai and Possamai-Inesedy 2011, p.358). Anyway, when examined in relation with the state, the individual belongs to the civil sphere â€Å"outside of the formal state in which individuals and groups of individuals connect and act, independent of, but often in connection with, the state and the household (Henslin, Possamai and Possamai-Inesedy 2011, p.359). It is this inter-connectedness of the state and the individual that becomes the subject of evaluation in this paper. Health and employment have been considered as the â€Å"key determinants of our well-being† and also they have been accepted as â€Å"major objectives of European welfare state† (Borsch-Supan and Schroder, p.1). From this, it becomes clear that health and employment (which is a derivative of education), are two areas where the state has a major role to play. Security is another field where the state has always played an important role to such an extent that it has to shoulder the responsibility of â€Å"increasing than decreasing life chances for subjects/citizens† (Bedeski, 2007, p.62). The relationship between individual and the state in this regard has two aspects- the responsibility of subjects/citizens towards the state and the reciprocity of this responsibility. The responsibility of subjects/citizens â€Å"include, military service, taxes, obedience to laws, some subordination to officials, and tolerance of other particular interests† (Bedeski, 200 7,

International running and risk management of AVEVA Group plc Essay

International running and risk management of AVEVA Group plc - Essay Example Meanwhile, within the internal and external business environments of multi-national companies of which AVEVA Group plc is one, there are a number of risks that are faced that tend to hamper the normal direction and progression of the business strategies and ideas that the companies put in place. Without a well structured organisational risk management in place, these risks register their presence so hard on the companies that they affect the way and manner in which the companies can compete effectively against their competitors. This paper therefore looks at the issues of international running and risk management of AVEVA Group plc and how well the company places itself in the international business environment. Main markets and competitive situation Currently, AVEVA Group plc has markets in five major continents with Europe being is major market. The continents are North America, Asia, Europe, Africa and South America. Within these market destinations, the company operates an overal l of 46 offices, which are spread in an uneven proportion across 25 countries. Even though there are market operations in five major continents, the company has four major head offices that manage the operations that take place in the 25 various countries. For instance with a head office in Boston, the office takes care of all markets in North America, while the head office in Rio De Janeiro takes care of all markets in Latin America. The head office in Lumpur is responsible for markets in Asia Pacific, while the office in Sulzbach has been placed in charge of all markets in Europe, Middle East and Africa (Wei, 2012). In terms of holistic market performance, AVEVA is yet to maximise its potential in the United States and BRIC countries as it still seeks to improve market share in those countries (Barisik and Tay, 2010). The competitive situation presented to the company is one that is focused on the provision of engineering design, CAD/CAM software, and information management soluti ons that emphasise on specialised technology consulting services for plant, power and marine industries (Wilkin, 2004). Lately, issues such as marine oil exploration have caused an increase in the number of competitors, putting AVEVA in a highly competitive global market. Financial performance Global finance AVEVA Group plc is one of the listed companies on the London Stock Exchange, and constituting the FTSE 250 Index. This puts the company at a highly globalised financial situation as it serves clients globally. As of the end of 2013, the company had revenue of ?220 million from operating income of ?77.5 million. From this, the company made a net income of ?65 million, which is rated as a fairly impressive market performance (McKellar, 2010). The company currently has a total of 1,600 employees who are responsible for the human resource pool of operations within the company. The company has always made strives to withstand global financing challenges and to ensure that it is finan cially viable among its key competitors. In terms of strategy, the company launched a couple of acquisition interventions as major growth and expansion strategy. This has led to a number of major global acquisitions such as the

Sigmund Freuds Oedipus Complex Essay -- essays research papers

Oedipus Complex "It is the fate of all of us, perhaps, to direct our first sexual impulse towards our mother and our first hatred and our first murderous wish against our father." - Sigmund Freud(Clark, 122) The Oedipus conflict or complex is a concept developed by Sigmund Freud to explain the origin of certain psychological disorders in childhood. It is defined as a child's unconscious desire for the exclusive love of the parent of the opposite sex. This desire includes jealousy toward the parent of the same sex and the unconscious wish for that parent's death. Horney states that it is not a â€Å"biologically given phenomenon† but rather a response to the â€Å"provocation’s† of the outside world.(Horney) The â€Å"Oedipus Complex† was started from Simund Freud. Freud was born on May 6, 1856, in Freiberg, Moravia, a region now in the Czech Republic. His father was a wool merchant and was forty when he had Sigmund, the oldest of eight children (Gay, 78) and lived till 1939. (Gay, 112) The term Oedipus complex gets its name from Oedipus Rex. The story of Oedipus can be found in the recount authored by Sophocles. In the story Oedipus has been made King of Thebes in gratitude for his freeing the people from a plague brought on them by the presence of the riddling Sphinx. Since Laius, the former king, had shortly before been killed, Oedipus has been further honored by the hand of Queen Jocasta. Now more deadly famines and diseases are raging and the people have come to ask Oedipus to rescue them as before. Oedipus give his brother in-law the job of finding the solution. Creon, Jocasta's brother, comes back from Apollo's temple with the announcement that the famine will be cured if Laius' murderer be found and cast from the city. I... ... things that don't support freud's idea. Freud’s theory was according to the libido theory every human relationship is based ultimately on instinctual drives. When the theory is applied to child-parent relationships several conclusions are suggested: â€Å"any kind of submissive devotion to a parent of the same sex is probably the expression of passive homosexuality or of sexual masochistic trends, while a rebellious rejection of a parent of the same sex is probably an inner fight against existing homosexual desires,† (Horney) Works Cited Bernheimer, Charles, In Dora's case : Freud—hysteria—feminism , New York : Columbia University Press, Horney, Karen, New Ways in Psychoanalysis, New York: W.W. Norton & Co., 2000 Clark, David. What Freud Really Said. New York: Scholden, 1995. Gay, Peter. Freud, A Life Of Our Time. New York: W.W. Norton, 1988. Sigmund Freud's Oedipus Complex Essay -- essays research papers Oedipus Complex "It is the fate of all of us, perhaps, to direct our first sexual impulse towards our mother and our first hatred and our first murderous wish against our father." - Sigmund Freud(Clark, 122) The Oedipus conflict or complex is a concept developed by Sigmund Freud to explain the origin of certain psychological disorders in childhood. It is defined as a child's unconscious desire for the exclusive love of the parent of the opposite sex. This desire includes jealousy toward the parent of the same sex and the unconscious wish for that parent's death. Horney states that it is not a â€Å"biologically given phenomenon† but rather a response to the â€Å"provocation’s† of the outside world.(Horney) The â€Å"Oedipus Complex† was started from Simund Freud. Freud was born on May 6, 1856, in Freiberg, Moravia, a region now in the Czech Republic. His father was a wool merchant and was forty when he had Sigmund, the oldest of eight children (Gay, 78) and lived till 1939. (Gay, 112) The term Oedipus complex gets its name from Oedipus Rex. The story of Oedipus can be found in the recount authored by Sophocles. In the story Oedipus has been made King of Thebes in gratitude for his freeing the people from a plague brought on them by the presence of the riddling Sphinx. Since Laius, the former king, had shortly before been killed, Oedipus has been further honored by the hand of Queen Jocasta. Now more deadly famines and diseases are raging and the people have come to ask Oedipus to rescue them as before. Oedipus give his brother in-law the job of finding the solution. Creon, Jocasta's brother, comes back from Apollo's temple with the announcement that the famine will be cured if Laius' murderer be found and cast from the city. I... ... things that don't support freud's idea. Freud’s theory was according to the libido theory every human relationship is based ultimately on instinctual drives. When the theory is applied to child-parent relationships several conclusions are suggested: â€Å"any kind of submissive devotion to a parent of the same sex is probably the expression of passive homosexuality or of sexual masochistic trends, while a rebellious rejection of a parent of the same sex is probably an inner fight against existing homosexual desires,† (Horney) Works Cited Bernheimer, Charles, In Dora's case : Freud—hysteria—feminism , New York : Columbia University Press, Horney, Karen, New Ways in Psychoanalysis, New York: W.W. Norton & Co., 2000 Clark, David. What Freud Really Said. New York: Scholden, 1995. Gay, Peter. Freud, A Life Of Our Time. New York: W.W. Norton, 1988.

Communication in Nursing Essay

To listen to another person is the most caring act of all. Listening and attending are by far the most important aspect of being a nurse (Burnard 1992). One of the basics of good nursing is good communication skills with patients. Being unable to communicate well with a patient immediately can destroy the nurse/patient relationship and therefore the patient may not trust the nurse (Anon 2007). The purpose of this essay is the realise the importance of communication in nursing. Without communication nurses would be unable to provide the correct care, but improving communication is a life-long developmental process (Ewles and Simnett 2005). I will draw on my personal experience from the clinical area to show how well the theory relates to the practical side of nursing and use the process recording sheet for structure and guidance. In accordance with The Nursing and Midwifery Council (2008) Code of Conduct, nurses must respect people’s right to confidentiality. Therefore for the purpose of this essay the patient discussed is referred to as Miss C., and any personal or identifiable information has also been altered so as to protect her privacy and dignity which are also enshrined in the Nursing and Midwifery Council (2008) Code of Conduct.. I asked Miss C. for explicit permission to use our interpersonal relationship in my communications essay and advised her of my obligations on my professional conduct to which I am bound by the Nursing and Midwifery Council (2008), regarding professional, moral and safe practice. Miss C., was in agreement to be involved with my assignment and on no account was her physical care at risk during this interaction. I was nearing the end of my placement in a general medical ward within a large general hospital. The ward had a variety of medical complaints including diabetes, gastrointestinal disorders, stroke and alcohol liver disease. A young 21 year old female was admitted to the ward, now known as Miss C., with an increased weight loss and she was in need of pain management. Miss C., was awaiting heart surgery, replacement hips and replacement knees at major surgical hospital in another area of the country. Her health status was poor as she suffered from rheumatoid arthritis, psoriasis, and had a congenital heart defect. Miss C’s., pain was managed with oramorph, ketamine and fentanyl patches, but these proved to have little relief. Miss C., spent the majority of time in bed due to her severe pain, and due to this she cried  out a lot. Her head was bowed and she had difficulty in making eye contact. She talked slowly and quietly and sometimes mumbled, she was also a very sad person. I thought that communication would be difficult with Miss C., as she was mostly in pain but I also believed that she would like someone to talk to but that person would need to be a good listener. It is important to remember that nurses have the duty to provide care holistically, for the whole person, not just for their physical needs but their mental and social needs too (Kenworthy et al. 2002). Miss C., liked to be washed in her bed every morning as movement for her was difficult. The bay that she was in was busy with little privacy only the curtains for seclusion. I went into wash her one morning and because of her psoriasis she needed special creams applied religiously. She spoke quietly about her illness and explained her difficulties to me. Talking about her family, her illness and when she was younger made her sad and she was crying. I felt that Miss C’s ability to communicate was linked to how she felt about herself. She was over-critical about herself and underestimat ed her abilities. This lack of self-confidence reflected her ability to communicate (Ewles and Simnett 2005). She was in so much pain, her head was bowed and she could not make eye contact. I was leaning in close to her bedside, touch was not good, her body was too sore. I tried to show empathy towards Miss C., by giving her time to talk, being patient and listening to her. Was she crying because she was in so much pain or was it because she was recalling happy memories from before she fell ill? I was desperately trying to understand how she may be feeling. According to Arnold and Boggs (2003), empathy is the ability to be sensitive to and communicate understanding of the patient’s feelings. Being compassionate is similar to being empathetic in a way that it is important to recognise that Miss C’s feelings belong to her and not to me. I was interested in Miss C’s illness, to learn more about her condition and hear about her difficulties. She was very independent and wanted to do a s much as she could by herself. Help was minimal and she only asked when she was struggling to re-position her feet. I used active listening to allow to her speak without interrupting but I paid close attention to her facial expressions and body language. Argyle (see Kenworthy et al. 2002) suggests â€Å"facial expressions provide a running commentary on emotional states†. I asked Miss C. open questions about her illness as I thought this would allow me to encourage her to talk. It also allowed Miss C to describe her experiences, feelings and understandings. â€Å"Open ended questions are used to elicit the client ‘s thoughts and perspectives without influencing the direction of an acceptable response† (Arnold and Boggs 2003 p.241). I wanted to try and take her mind off her pain as it was upsetting to see her being so unhappy, so I commented on some magazines that were lying on her table and asked her about her taste in music. This was a good subject, her eyes lit up and she smiled. We finally made eye contact. Using the semiotic school of thought, Miss C and myself were exchanging verbal and non-verbal communication in order to understand each other’s feelings. According to Kozier (2008) non-verbal communication can include the use of silence, facial expressions, touch and body posture. Miss C was keen to talk about her taste in music and became very chatty, in fact, she became sort of excited. I put some cd’s on for her to listen to and as I did this she asked me questions about my taste in music. There was now no barriers to our communication as we both shared the same taste in music. When the music was playing Miss C was in a different world, she was more relaxed. I took her hand and held it gently, her eyes were closed, she was smiling and she appeared more content. By holding her hand, I felt as though I was comforting and reassuring her. This was an indication that I really did care and that I wanted to help her. â€Å"Using touch skilfully and thoughtfully can convey that you are able to ‘be with’ your patient† (Benner 2001 p.57). Communication can be therapeutic and the music playing was not a barrier in communications, it was in fact beneficial. Therefore, it is argued that effective communication is more than delivering high quality patient-centred care; but it also allows patients to feel involved in their care, which can make a significant difference to their outlook on their treatment (Collins 2009). Reflecting back I realised that I was really quite worried about the communication difficulties I was facing during my interaction. Miss C., was a very strong willed person who knew exactly what she needed and yet she desperately wanted to be as independent as possible. I wanted her to allow me ‘in’ and for her to be comfortable with me. I am glad I eventually gained her trust and we both became more relaxed. In fact, the impact that this interaction had on our relationship was that as the days went on we became very good friends and she was very special to me. Sully and Dallas (2005), suggests  that to have an empathetic understanding of our patient’s needs we must recognise their need for comfort and we respond to this compassionately. It was important to be non-judgemental, I accepted Miss C., for who she was no matter what her circumstances were and my main concern was to care for her in a professional and beneficial way and in a manner that she preferred. Putting the interaction into perspective, I originally found Miss C very demanding, always calling out and constantly pressing the call buzzer. Some staff were very reluctant to go to her because her personal care was very time consuming. It was time consuming but it was because she was in a lot of pain. Surely this was a barrier to communication as so me staff did not take the time to listen to what Miss C required and as health promoters, we need to develop skills of effective listening so that we can help people to talk and express their needs and feelings (Ewles and Simnett 2005). From recording and analysing my interactions I have learned to accept people for who they are as each of us have had different experiences throughout life and these experiences make us who we are. It was also important to acknowledge Miss C’s point of view, her emotions and thoughts without judgement as being aware of these helped to appreciate her perspective and needs (Silverman et al. 2005). I have also learned to be a good listener and an active listener. Ewles and Simnett (2005) suggest that this means taking note of the non-verbal communication as well as the spoken words. It is important to maintain eye contact, observe the body language, listen properly and pick up on non-verbal signs as well as verbal signs. The environment is important too, along with being sensitive, honest and compassionate (Anon 2007). Collins (2007) argues that judgemental attitudes can stand in the way of getting to know your patient and that labels attached to individuals such as ‘demented’ can act as a language barrier. Effective nursing requires us to be assertive, responsible and to help our patients achieve the best possible health status (Balzer Riley 2008). In conclusi on, the key points that have been discussed in this essay are that of the importance of communicating in nursing and how nurses can improve their communication skills and maintain their effectiveness. We must provide holistic care for our patients and the goal is to listen to the whole person and provide them with empathetic understanding. Another key point is that we must be non judgemental no matter what the patient’s circumstances are. Overall communication during this interaction was positive, therapeutic and helped to build a relationship. This essay has shown how personal experience from the clinical area relates the theory to the practical side of nursing and how it is imperative that communication is clear, understandable, appropriate and effective. 1819 words Read more: http://www.ukessays.com/essays/nursing/communication-in-nursing-nursing-essay.php#ixzz2fJpdOIza

Development Of A Dementia Environment Essay - 2328 Words

Executive Summary The development of a dementia environment approach will highly impact the improvement of life of people living with dementia involving their family and carers, evidently reducing the stigma linked with the condition. The need to physically and socially design an approach for the progressing ageing population, and better comprehension of the issues affecting the dementia suffering elderly. Life Community Village is a specially designed and self-contained village for dementia-affected people imitating a normal daily life. It visions a change of approach in dementia care in the future and cope with the growing number of issues of dementia in the ageing population. Its mission on the other hand, is focused on delivering a holistic and person-centric approach by leading and optimizing a normal life for dementia-suffering elderly. Also providing a dementia-friendly community and creating a society that the dementia-suffering person can engage in. In the current increasing population of old er Australians, there is over a million that has received a form of aged care support and services every year. This is provided through the collaboration of funding and administration of the local, state and federal government. Meanwhile, according to Australian statistics, there are more than 353,800 who are living with dementia. In less than five years, it is projected to rise to 400,000; and due to the fact that there is currently no cure for the condition, and with theShow MoreRelatedEssay On Alzheimers828 Words   |  4 Pagesto relieve their burden and improve their quality of life. An intervention which includes community resources such as, community support groups, adult day care, respite care services and nursing homes can be excellent resources to help people with dementia and enhancing caregiver coping skills; with the early diagnosis, the patients and families can gain benefits to these programs (BrightFocus, 2015). 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Dementia, an â€Å"umbrella term† for a range of progressively declining cognitive dysfunctions has been named as a â€Å"global health priority† due to the copious number of people affected and the high cost it encumbers society with (Fortinsky, et al., 2016). Because some element of care-giving services is almost inevitable with this population there is a strong correlation of caregiver burden with individuals who have dementia. Since there are currently no